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Privacy Policy

Last Updated: February 28, 2026

At Svetri, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

1. Information We Collect

Information You Provide

When you contact us through our website form, we collect:

  • Name
  • Email address
  • Message content and any information you choose to share

Automatically Collected Information

When you visit our website, we may automatically collect:

  • IP address
  • Browser type and version
  • Operating system
  • Pages visited and time spent
  • Referring website addresses

2. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and provide customer service
  • Send you information about our services
  • Improve our website and services
  • Comply with legal obligations
  • Detect and prevent fraud or security issues

3. Data Sharing and Disclosure

We do not sell your personal information. We may share your information with:

  • Service Providers: Formspree (form submission service) to process contact form submissions
  • Legal Requirements: When required by law or to protect our rights
  • Business Transfers: In connection with any merger, sale, or acquisition

4. Data Security

We implement appropriate technical and organizational security measures to protect your personal information. However, no method of transmission over the Internet is 100% secure.

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

6. Your Rights (GDPR & CCPA)

Depending on your location, you may have the following rights:

  • Access: Request a copy of your personal data
  • Rectification: Request correction of inaccurate data
  • Erasure: Request deletion of your data ("right to be forgotten")
  • Restriction: Request limitation of processing
  • Portability: Request transfer of your data
  • Objection: Object to processing of your data
  • Opt-out: Opt-out of marketing communications

To exercise these rights, contact us at: privacy@svetri.com

7. Cookies and Tracking Technologies

7.1 Types of Cookies We Use

We use different categories of cookies and tracking technologies to enhance your experience and improve our services. You can manage your cookie preferences at any time through our Cookie Preferences page.

Essential Cookies (Always Active)

These cookies are necessary for the website to function and cannot be switched off. They are usually set in response to actions you make, such as submitting a form or setting privacy preferences.

  • Cookie consent preferences: Stores your cookie choices
  • Form tokens: Prevents spam submissions and ensures security
  • Session management: Maintains your browsing session

Duration: Session to 1 year | No personal data collected

Analytics & Performance Cookies (Optional)

With your consent, we use analytics cookies to understand how visitors interact with our website. This helps us improve user experience and optimize our content.

  • Google Analytics 4: Tracks page views, session duration, traffic sources, user flow, and conversions. IP addresses are anonymized. Data is used to understand site usage patterns and improve content.
  • Microsoft Clarity: Records anonymous user sessions including mouse movements, clicks, and scrolls to create heatmaps and identify usability issues.
    • Passwords or payment information are not captured
    • Personal identifying information typed in forms is not captured
    • Email addresses are automatically masked
    • Phone numbers are automatically masked
  • Custom event tracking: Tracks button clicks, form interactions, and scroll depth to measure engagement

Duration: Up to 2 years | Data is anonymized and aggregated

Marketing & Advertising Cookies (Optional)

With your consent, we use marketing cookies to measure advertising effectiveness and deliver relevant content.

  • LinkedIn Insight Tag: Collects professional demographics (job titles, company size, industries) of website visitors for B2B marketing insights and retargeting. This helps us understand our professional audience and show relevant ads to decision-makers on LinkedIn.
  • Conversion tracking: Measures the success of our advertising campaigns across platforms

Duration: Up to 180 days | Managed by LinkedIn with their Privacy Policy

7.2 Session Recordings

What are session recordings? When you consent to analytics cookies, we use Microsoft Clarity to record anonymous user sessions. These recordings capture mouse movements, clicks, scrolls, and page interactions to help us identify usability issues and improve the user experience.

What is NOT recorded:

  • Passwords, credit card numbers, or sensitive payment information
  • Email addresses, phone numbers (automatically masked)
  • Personal identifying information entered in forms
  • Data from password managers or autofill
  • Content from browser extensions

How we use recordings: We review session recordings to understand user behavior, identify navigation issues, and optimize page layouts. Recordings are analyzed in aggregate and are not linked to your personal identity.

Your control: You can opt-out of session recordings at any time by rejecting analytics cookies in your Cookie Preferences.

7.3 Managing Your Preferences

You have complete control over your cookie preferences:

  • Cookie Banner: When you first visit, you can accept all, reject optional, or customize your preferences
  • Cookie Preferences Page: Visit Cookie Preferences to change your settings at any time
  • Browser Settings: Most browsers allow you to block or delete cookies through their settings
  • Do Not Track: We respect "Do Not Track" signals from your browser

Note: Blocking or deleting essential cookies may affect website functionality.

7.4 Third-Party Analytics Providers

Our analytics tools are provided by third parties with their own privacy policies:

  • Google Analytics: Google Privacy Policy
  • Microsoft Clarity: Microsoft Privacy Statement
  • LinkedIn: LinkedIn Privacy Policy

8. Third-Party Links

Our website may contain links to third-party websites (e.g., LinkedIn, GitHub). We are not responsible for the privacy practices of these external sites.

9. Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect personal information from children.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for such transfers.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page with an updated "Last Updated" date.

12. Contact Us

If you have questions about this Privacy Policy, contact us:

  • Email: privacy@svetri.com
  • General Inquiries: security@svetri.com

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